Categories
Online Business Marketing

Know How to Drive Traffic to your Online Store with these 7 Hacks

Driving traffic to your online store may seem complex and overwhelming at first, but once you know the tricks of the trade (which I will take you through) and how to drive traffic to your online store, it becomes much easier. As an online store owner, you need to count more on your traffic generating skills than that of anyone else. That’s because someone else you hire who’s good at driving traffic to online stores will soon start his own shop (or at least start drop shipping products).

So, as you can probably figure out, there is a sheer need for you to start honing your online selling skills and learn as much as you can about how to drive traffic to your online store. To help you with your initiatives, I have some awesome workarounds that can help you start driving traffic to your online store, right away.

The world around us is fast-evolving, and the commercial metamorphosis from brick and mortar stores to the eCommerce model is rapid. Regardless of whether you have a brick and mortar store, you cannot survive the current retail market without starting your own online store. You could do it yourself by starting an eCommerce store using online store builders like Shopify, and WooCommerce, or sell on online marketplaces like Amazon, eBay, Etsy, etc…

Whichever one you choose, you aren’t going to see any success unless you start driving targeted traffic to your online store. Driving traffic to an online store is very different from doing SEO for an Adsense monetized website. That’s where you don’t care where the visitor is coming from and his requirement. Well, that isn’t how you can drive traffic to your online store. In this case, you need a more strategic approach and therefore, let’s begin with some of the best hacks that always help in driving traffic to online stores. In putting together some of the most powerful methods, I have ensured that the entire process remains pocket-friendly and scalable, which ensures that you can use these tactics for online stores of all sizes.

1. Use Facebook Groups the Right Way

With billions of active users on Facebook, it is a treasure trove for anyone involved in promotional activities. Also, this platform lets you make use of various advertising and promotional tools such as Facebook instant articles, Facebook videos, Facebook posts, Facebook pages, etc… If you have created a Facebook page but are wondering how to drive traffic to your online store, then starting a Facebook group could be the answer.

Building a community and nurturing it with engaging content can be highly rewarding when it comes to driving traffic to your online store. So, go ahead and find your target audience and add them to your group, but do ensure that it includes your target demography. That’s because driving traffic to your online store is no big deal, but driving meaningful traffic is what you must focus on.

With every piece of content that you post, try to build a sense of community among your audience. Pay heed to their needs, listen to their problems, requirements, and all their demands. You don’t have to solve all of their problems, but if you can connect the dots and tell them about some of their problems that your product or service can solve, then that’s more likely to turn them into a customer. Above all, post questions, conduct polls, ignite conversations among your audience.

Once you have gained some traction, you can post content that keeps your audience engaged and also promotes your product or service. So, go ahead and post a useful tip or a paragraph about a topic related to your product along with the link. These links can be your eStore’s URL or a direct link to the products on your Amazon eStore.

The key benefit of starting your own Facebook group is that you can engage your audience and market your products simultaneously. Also, this method works well because it is subtle and doesn’t make you appear like a spammer or an aggressive marketing agent. So, kick start your Facebook group and start driving traffic to your online store.

2. Build a High-Conversion SEO Strategy

Organic traffic from search engines won’t come your way unless you optimize the product descriptions on your website or eCommerce store. If you own a website and your online store is just a part of it then in order to start driving traffic to your online store, you need to optimize your entire website and link back relevant content to your products.

Unless you do that, you cannot start driving traffic to your online store, organically. That means you cannot top on a search engine without optimizing it cleverly. So, your online store or website should be optimized, which makes it easier for search engines to crawl through them.

Here are some tips to plan a smart SEO strategy for your online store:

  • Build a strong keyword strategy.
  • Make sure you focus on long-tail keyword phrases.
  • Build up your backlinks.
  • You need references to your online store.
  • You can hire guest post writers to do this for you on relevant sites with high domain authority.
  • Post relevant content. Create posts around your core products and link them back to your store.
  • Make your website mobile-friendly. Mobile searches have overshadowed desktop searches in recent times. So, it only makes sense to optimize your website for mobile visitors.

For doing keyword research or building backlinks, I recommend SEMRush, which is one of the best tools you can count on. In fact, here’s a SEMRush Pro’s free 7-Day trial for TechGooru’s readers.

3. Nail IT on the Forums

With the increasing use of the internet, people from around the world have started discussing and connecting with each other. Platforms like Quora and Reddit have extremely active users eager to respond and react. If you don’t know about it, then these are popular online forums where people ask questions and get answers from people around the world. You’ll find people discussing everything from politics to automobiles on these platforms. These are real people with actual problems and not bots that automatically ‘like’ or ‘follow’ posts just for the heck of it.

So, you simply cannot miss out on driving traffic from these platforms to your online store because these are real people who are interested in a particular topic and are eagerly looking out for answers. There are people looking for the latest fashion trends, or best places to eat, and so much more.

So, if you sell a product or service related to their query, then you could very well post a link and drive sales. Unlike social media, this traffic is genuine and truly exists — in other words, it is real human traffic. I say real human traffic because most social media platforms are bot infested. Bots are sophisticated software and programs that are designed to imitate human behavior such as liking a post, or following a profile, etc… However, there is one thing that bots cannot do — think and ask questions — and that is why it makes sense to start driving traffic to your online store from these forums. If you are wondering how to drive traffic to your online store from forums, then I’ll break it down for you.

How to drive traffic to your online store from Reddit?

Reddit is a well-regulated community that lets users build credibility based on the number of upvotes or downvotes that their posts drive. Upvotes are more like the ‘Likes’ on Facebook and downvotes are just the opposite. Also, Reddit’s communities are called subreddits, through which you can generate qualified leads.

Pro Tips

  • Start by creating a profile and reacting to random posts that helps earn more upvotes.
  • Start reacting to pet-related content, which usually generates the most upvotes and helps build credibility faster.
  • Post regularly without any breaks. At least 3 to 5 posts every day.

How to drive traffic to your online store from Quora?

Quora is a question and answer based community, which is much like Yahoo Answers which no longer exists. However, it isn’t as well-regulated as Reddit but can still prove to be highly effective in driving traffic to your online store if you do things right.

First off, you need to build credibility with your Quora profile by delivering value. You can do this by crafting useful responses on relevant forums. If people find you helpful, they will definitely click on your bio or the link that you provide there. Also, make it a point to mention your correct details because ‘TechGooru’ definitely sounds more credible than ‘hunting_bear’ or some other name that does not resonate with the brand.

4. Know How to Use YouTube for your eStore

In the virtual world, YouTube is probably the most powerful platform when everyone wants to grab attention and go viral. YouTube users are increasing at a rapid pace which to you means more exposure to a set of a targeted set of audiences. Depending on your budget and strategy, you can either choose to create videos or contact YouTube Creators and have them promoting your online store’s link by posting it in the description box.

If you decide to create videos on your own, then remember to focus more on posting audience-centric content instead of product-centric. In addition to that, you can include videos addressing their concerns regarding topics related to your product.

Integrate your YouTube videos with your other social media accounts and also make them available on marketplaces such as Amazon.

5. Instagram Influencers

Instagram is a great place to connect with millennials, a generation that constitutes a majority of your potential customers. With a niche-specific Instagram page, you can easily connect with customers interested in a particular type of product or service. So, if you are worried about how to drive traffic to your online store, then this could be a game-changer for your business.

Although your options may seem limited at first and you may find yourself pondering about how to drive traffic to your online store using Instagram, things will gradually become clearer. There are many ways in which you can drive traffic to your online store via Instagram. You could do this by building or purchasing a niche-specific Instagram profile, or by funding influencers to promote your products and services. However, for better results, I strongly recommend that you find an Influencer who has a hold over your specific niche. The right influencer can help your business grow instantly.

Our Instagram marketing tips are here

  • Use this platform to promote niche-specific products and services listed on your online store.
  • Select the influencer based on their engagement rate, number of followers, budget requirements, and quality of their followers.
  • If your budget is low, you can use micro-influencers. These are Influencers with significant but not massive followers but can connect you with a very specific targeted audience.

6. Explore Pinterest – The Underrated Platform

People always look for new ideas using Pinterest and if you can get a wee bit creative with your products or services, then it can help you drive a ton of traffic to your online store. Pinterest is a unique blend of a search engine and a social media platform. On the whole, it is a wonderful platform for you to get discovered by your customers. Pinners use this platform to decide what to buy and save pins to make a future purchase.

Like every social media platform, Pinterest has its own algorithm that works in a very different way. You can create or join boards, which are focused on something very specific like weight loss, or baking. To get more traction, consider creating your boards based on the top keywords and make sure that your mainboard leads to your website. Also, Pinterest hashtag isn’t like the ones on Instagram and Facebook. It just displays the pins sequentially based upon the time you uploaded it. Here, keywords are more important than hashtags.

7. Kick off your e-mail Campaign

Email is still the best form of marketing when it comes to driving traffic to your online store. You can send offers to your existing customers or add new ones by running lead generation campaigns. Once you have the email IDs, you need to start nurturing your leads with the right strategy.

So, no matter how archaic it sounds, but email is still one of the best ways to drive more sales. It helps you directly connect to your customers, bang on! You can then intimate them about your latest offers and promote your products or services. It is also cost-effective and quick.

To get the most out of your email campaigns, use CRMs that allow you to automatically customize your emails, as personalized communication always works better. Also, use trackers to track user behavior, and depending on that analysis, start shooting emails at the right time. The “right time” usually depends on the type of product or service that you wish to promote and your audience. However, by tracking user behavior you are doubly sure of drawing higher conversions. For instance, hobby products do best on weekends, but when you use the tracker you know the precise time when readers are opening their emails.

To make your email campaigns successful and to drive traffic to your online store, make it a point to make your emails more appealing. You can do this by using images and videos to make your emails more engaging. The second most important thing to do is to create segments of customers and treat them differently. The generalized treatment worked a decade ago, but now you need to nurture your customer relationships by sending them welcome emails, offering them exclusive gifts, promoting slow-moving products, and compelling them to take action.

Ask for customer feedback. Send them surveys, understand what they want from you. Also, communicate consistently and not once in a blue moon. This way your name will be registered in their memory and that works because most people tend to buy from places or people they are familiar with.

Final Takeaway

The key to success in the eCommerce landscape isn’t how many leads you generate, but rather how many qualified leads you can generate for your business. So, as you consider driving traffic to your online store with one or more of the above methods, make it a point to ask yourself about who needs your product or service. As I wrap up, I’d like you to ask yourself if you are targeting people based on their needs or just for the heck of numbers. If it is the latter, then you need to buckle up and focus on driving more qualified leads. These are leads that are most likely to convert and getting ten qualified leads could mean more business than having a thousand random leads.

Categories
AI & ML Cybersecurity Online Business Marketing

5G Technology dangers and the road ahead

Whenever I think of the 5G network, a scene depicting a fight between the human race and a robot comes right in front of me. All of us have seen this type of a violent scene in one or more Scifi movies and just the thought that it could turn into a reality sends a shiver through my spine.

I’m not Amish as you probably figured out from my website, instead, I’ am a tech geek who embraces technology like any other millennial. Still, I fear the possibility of a potential war between the human race and the robots.

I don’t say this from out of the blue, but because I have my facts in place and by the time you have read this entire post, you would know how deeply I have analyzed the potential aftermaths of this technology.

disadvantages-5g-technology

What is 5G Technology? 5G Technology Explained

The 5G network refers to the 5th Generation of internet, which may not seem like a big deal for someone who is short-sighted. However, did you know that the most dangerous thing about 5G technology is that it is much more smarter than humans are. By saying that, I mean that the response rate of the 5G technology is 400 times faster than the blink of an eye.
Now you may wonder how that poses a challenge to the human race, and where are the robots. Well, hang around and we’ll get there.

You probably never thought of it this way, but look at it this way! Imagine you have a friend and both all set for a race, and you have a shiny BMW but your friend arrives in a Boeing 707. Is the competition going to be fair between the two of you?
Likewise, the IoT industry is now going to run on the extremely fast 5G network which means the response rate of the smart devices is going to be much faster. Even faster than humans themselves, and the day is not far when the 5G or a more advanced 6G or 7G may be rolled out and would empower highly efficient and dangerous robots.

While there is so much to worry about the 5G technology, its ridiculous that all most people can think of is the “radiations” part of it. I don’t mean to demean or insult anyone because while climate change could be a major issue for some, there are also those who are happy selling Advanced Air Conditioners and Heaters.

For me, it’s the future and the victory of robots over the human race that is more serious than anything else, at the moment.
5G Technology Dangers Explained

If you are now wondering why I am so worried about something that is just a remote possibility, then its NO LONGER A POSSIBILITY. Honestly, the damage has already begun, while we sit at home and order food and groceries that are delivered by fancy delivery robots, aren’t we unaware of the 5G Technology dangers?

Did you know that in the US alone, the food and restaurant industry hires close to 10 percent of the employable workforce? This includes cooks, chefs, delivery personnel, waiters, and more. So, if Flippa the Robot is going to flip burgers, Deli the Robot is going to deliver them, then how are we going to pay for it?

If you have never worked for a restaurant or have nothing to do with that industry, you might be thinking that there are 90% of those who are employed in the US and don’t work for the food and restaurant industry.

Well, that’s true but what if I told you that the 5G network is going to disrupt your industry, no matter which one that is?
I would like to now highlight some of the industries that are going to be badly hurt with 5G technology.

Agriculture and 5G Technology dangers

Heard of those cool drones that can do anything from soil and field analysis to real-time livestock monitoring? Well, that itself can cause some serious job cuts, which is definitely going to have a worldwide impact, but more so in developing economies as most of these are agrarian economies.

5g-network-dangers

In fact, despite being the most developed country, the US employs close to 11% of the employable resources in the US. According to 2017 Agriculture Census in the US, 21.6 million in the US are employed by this industry, which accounts for roughly 11% of the total employable workforce in the US.

Now you have a clue about the 5G technology and its dangers that can cause mass unemployment in this sector. This can cause more damage than any other industry because the early signs of being civilized were evident in human beings when they stopped hunting for food and instead grew it.

No wonder Agriculture is one of those professions which continues to employ several people across the globe. Now without getting too deep into the evolution of human civilization, let us get out head around the 5G technology dangers that may disrupt the agriculture sector.

Dangers of 5G Technology

If you are now wondering what’s the connection between drones and 5G technology dangers, then the answer is ‘Connectivity’. With a technology that is so powerful with a response rate that is much faster than the blink of an eye, which is often an involuntary response of the human body, these drones are definitely going to be much more precise than humans. The efficiency may be good news to some, but for the 11% that are employed by this industry, the dangers of 5G technology are quite evident.

Food and Restaurant industry shrouded in 5G Technology dangers

As mentioned earlier, the Food and Restaurant industry in the US alone employs over 10% of the total workforce and a good percentage of this workforce could lose their jobs in the near future. Now that’s how serious 5G technology dangers are. And if you have been to college then you have probably worked part-time for a restaurant at some point in time. Well, these jobs may entirely be wiped out, which would also hurt other economies considering how enormous the food and restaurant industry is.

You may have heard from restaurateurs about the high turnover rate in the food and restaurant industry. Most of them claim that there’s a need for technological intervention to combat this issue. In fact, it is the very nature of this business that leads to high turnover rates. For example, most people working in this industry are part-timers, who grab a full-time job as soon as they find one or graduate.

The 5G network is going to lead to an upsurge in the use of robots in the food and restaurant industry.
With the 5G network all set to disrupt these part-time jobs, and the increasing interest rates of student loans, things are not going to be easy in the near future. The high-speed connectivity and quick response time that comes with the 5G technology is only going to make delivery robots faster and more accurate.

Also, self-driven cars would be used for deliveries and although these exist in certain parts of China, I’d say we are better off without it. This innovation which is only possible due to the 5G network and its high streaming ability can wipe off thousands of jobs in no time.

5G Technology dangers in the Retail Sector

Milton Keyes, a town in England is one of the few regions where thousands of deliveries have been made by a fleet of robots by Amazon. You may now wonder if the robots are already doing what they are supposed to, then why oh why is the 5G technology dangerous.

Well, these robots exist only in some parts of the world because they are being tested and aren’t fully capable of behaving like humans. However, with connectivity that can download 120 minutes of video in less than 3.6 seconds, the exchange of information between the delivery robot and the control systems is going to be much faster. These robots basically connect to a navigation system and several other systems to receive instructions through the internet. All of this data would be retrieved extremely fast as its exchange depends on the internet speed and connectivity.

If you have been a delivery partner for a new of the big retail stores then it is most likely that your job would be wiped off. Although Delivery robots may currently not be as efficient as you are, the day is not very far away when those very delivery robots are going to be much smarter efficient once they start running on the 5G technology this is one of the biggest dangers of the 5G technology, which could result in mass unemployment.

Healthcare and 5G Technology dangers

Currently, in the US alone, the Healthcare industry is a trillion-dollar industry and the tech giants are definitely not unaware of that. Technology giants have done their best to penetrate as deep as possible into this industry by investing in research and finding ways to use technology in the healthcare sector.

On the other hand, the healthcare industry had been dealing with its own set of problems which included lack of professionals, and delayed diagnosis which the tech giants identified. The result is that today, Google’s AI algorithms can predict a heart attack by examining the retina. With 5G technology at the forefront, smart diagnosis algorithms may very much work with the IoT devices, and while that’s good news, here’s what the healthcare professionals need to now worry about.

Long since the healthcare industry has had a shortage of Professionals as compared to the number of patients that need to be attended to. In fact, even in the most developed countries, providing healthcare services to those living in rural areas has become quite a challenge.

To counter this problem, remote monitoring tools are being developed faster than ever before. With the 5G technology making this more efficient than ever before, soon remote home monitoring tools are going to change how healthcare services are delivered. The biggest challenge with using these tools has been the time lag, which would be dealt with by the 5G technology, which also offers network slicing.

So, soon, doctors would be able to prescribe medications through video calls after making a diagnosis through remote monitoring tools. Now that’s how the 5G technology is going to transform the healthcare sector.

Dangers of 5G Technology – Considering how expensive healthcare currently is, this is the only industry that really has no dangers from 5G technology. Instead, one can look forward to a decline in the prices of healthcare services and the inconvenience of waiting for the doctor. However, that does not mean there are not going to be security breaches in this sector — something that existed with all other generations of the internet.

Automobile, Transport, and Logistics

Elon Musk is all set to roll out his fully automatic self-driven Telsa car in 2020, which of course would make use of the 5G technology. Although we currently make use of GPS systems and other smart technologies in our cars, the efficiency is nothing compared to what it would be when powered-up by the 5G technology. With faster connectivity and high-speed internet, the response time of the connected devices is going to be a lot higher and this is precisely why the fully self-driven car would be launched in 2020.

Alibaba, the online wholesale marketplace already makes use of this for its deliveries in China, while Ford Motors uses self-driven vehicles in Spain. So, there is every possibility of transport giants like Uber and its counterparts across the globe making use of a fleet of self-driven cars instead of their current business models. This could wipe away a lot of jobs that are currently employing millions across the globe. Although the 5G technology makes this possible and some parts of the world are already making use of it, the only roadblock is the Governments and legislations. Most countries do not approve of this as it could be dangerous for their citizens, so if you live in one such country, then you need not fear being rammed into by a self-driven car that has lost connectivity and control.

Dangers of 5G Technology – As mentioned above, you could be rammed into by an erratic self-driven car, which may malfunction due to hundreds of technical issues. Now that’s not a pleasant thought, especially when there is no driver you can sue, and the proprietary technology that runs the automobile belongs to an XYZ company.

Not to mention the mass loss of jobs and unemployment that would follow, as the transport and logistics sector is one of the largest industries employing millions across the globe.

Conclusion

The Cover-up – Honestly, when someone says ‘Data is the new oil’, I laugh back at them because data and information have always been important. A reason why it has always been passed on from one generation to another, whether it is the knowledge connected to cutting diamonds in Antwerp or growing tomatoes in Mexico. Now you know why in the good old days, families chose to pursue a common profession or trade.

However, behind the scenes what all of these IoT devices are doing is a horrendous operation that involves segregating your personal data, only to sell it or use it to make more money. This is YOUR personal data and YOU need to have control over it.