Driving traffic to your online store may seem complex and overwhelming at first, but once you know the tricks of the trade (which I will take you through) and how to drive traffic to your online store, it becomes much easier. As an online store owner, you need to count more on your traffic generating skills than that of anyone else. That’s because someone else you hire who’s good at driving traffic to online stores will soon start his own shop (or at least start drop shipping products).
So, as you can probably figure out, there is a sheer need for you to start honing your online selling skills and learn as much as you can about how to drive traffic to your online store. To help you with your initiatives, I have some awesome workarounds that can help you start driving traffic to your online store, right away.
The world around us is fast-evolving, and the commercial metamorphosis from brick and mortar stores to the eCommerce model is rapid. Regardless of whether you have a brick and mortar store, you cannot survive the current retail market without starting your own online store. You could do it yourself by starting an eCommerce store using online store builders like Shopify, and WooCommerce, or sell on online marketplaces like Amazon, eBay, Etsy, etc…
Whichever one you choose, you aren’t going to see any success unless you start driving targeted traffic to your online store. Driving traffic to an online store is very different from doing SEO for an Adsense monetized website. That’s where you don’t care where the visitor is coming from and his requirement. Well, that isn’t how you can drive traffic to your online store. In this case, you need a more strategic approach and therefore, let’s begin with some of the best hacks that always help in driving traffic to online stores. In putting together some of the most powerful methods, I have ensured that the entire process remains pocket-friendly and scalable, which ensures that you can use these tactics for online stores of all sizes.
1. Use Facebook Groups the Right Way
With billions of active users on Facebook, it is a treasure trove for anyone involved in promotional activities. Also, this platform lets you make use of various advertising and promotional tools such as Facebook instant articles, Facebook videos, Facebook posts, Facebook pages, etc… If you have created a Facebook page but are wondering how to drive traffic to your online store, then starting a Facebook group could be the answer.
Building a community and nurturing it with engaging content can be highly rewarding when it comes to driving traffic to your online store. So, go ahead and find your target audience and add them to your group, but do ensure that it includes your target demography. That’s because driving traffic to your online store is no big deal, but driving meaningful traffic is what you must focus on.
With every piece of content that you post, try to build a sense of community among your audience. Pay heed to their needs, listen to their problems, requirements, and all their demands. You don’t have to solve all of their problems, but if you can connect the dots and tell them about some of their problems that your product or service can solve, then that’s more likely to turn them into a customer. Above all, post questions, conduct polls, ignite conversations among your audience.
Once you have gained some traction, you can post content that keeps your audience engaged and also promotes your product or service. So, go ahead and post a useful tip or a paragraph about a topic related to your product along with the link. These links can be your eStore’s URL or a direct link to the products on your Amazon eStore.
The key benefit of starting your own Facebook group is that you can engage your audience and market your products simultaneously. Also, this method works well because it is subtle and doesn’t make you appear like a spammer or an aggressive marketing agent. So, kick start your Facebook group and start driving traffic to your online store.
2. Build a High-Conversion SEO Strategy
Organic traffic from search engines won’t come your way unless you optimize the product descriptions on your website or eCommerce store. If you own a website and your online store is just a part of it then in order to start driving traffic to your online store, you need to optimize your entire website and link back relevant content to your products.
Unless you do that, you cannot start driving traffic to your online store, organically. That means you cannot top on a search engine without optimizing it cleverly. So, your online store or website should be optimized, which makes it easier for search engines to crawl through them.
Here are some tips to plan a smart SEO strategy for your online store:
- Build a strong keyword strategy.
- Make sure you focus on long-tail keyword phrases.
- Build up your backlinks.
- You need references to your online store.
- You can hire guest post writers to do this for you on relevant sites with high domain authority.
- Post relevant content. Create posts around your core products and link them back to your store.
- Make your website mobile-friendly. Mobile searches have overshadowed desktop searches in recent times. So, it only makes sense to optimize your website for mobile visitors.
For doing keyword research or building backlinks, I recommend SEMRush, which is one of the best tools you can count on. In fact, here’s a SEMRush Pro’s free 7-Day trial for TechGooru’s readers.
3. Nail IT on the Forums
With the increasing use of the internet, people from around the world have started discussing and connecting with each other. Platforms like Quora and Reddit have extremely active users eager to respond and react. If you don’t know about it, then these are popular online forums where people ask questions and get answers from people around the world. You’ll find people discussing everything from politics to automobiles on these platforms. These are real people with actual problems and not bots that automatically ‘like’ or ‘follow’ posts just for the heck of it.
So, you simply cannot miss out on driving traffic from these platforms to your online store because these are real people who are interested in a particular topic and are eagerly looking out for answers. There are people looking for the latest fashion trends, or best places to eat, and so much more.
So, if you sell a product or service related to their query, then you could very well post a link and drive sales. Unlike social media, this traffic is genuine and truly exists — in other words, it is real human traffic. I say real human traffic because most social media platforms are bot infested. Bots are sophisticated software and programs that are designed to imitate human behavior such as liking a post, or following a profile, etc… However, there is one thing that bots cannot do — think and ask questions — and that is why it makes sense to start driving traffic to your online store from these forums. If you are wondering how to drive traffic to your online store from forums, then I’ll break it down for you.
How to drive traffic to your online store from Reddit?
Reddit is a well-regulated community that lets users build credibility based on the number of upvotes or downvotes that their posts drive. Upvotes are more like the ‘Likes’ on Facebook and downvotes are just the opposite. Also, Reddit’s communities are called subreddits, through which you can generate qualified leads.
- Start by creating a profile and reacting to random posts that helps earn more upvotes.
- Start reacting to pet-related content, which usually generates the most upvotes and helps build credibility faster.
- Post regularly without any breaks. At least 3 to 5 posts every day.
How to drive traffic to your online store from Quora?
Quora is a question and answer based community, which is much like Yahoo Answers which no longer exists. However, it isn’t as well-regulated as Reddit but can still prove to be highly effective in driving traffic to your online store if you do things right.
First off, you need to build credibility with your Quora profile by delivering value. You can do this by crafting useful responses on relevant forums. If people find you helpful, they will definitely click on your bio or the link that you provide there. Also, make it a point to mention your correct details because ‘TechGooru’ definitely sounds more credible than ‘hunting_bear’ or some other name that does not resonate with the brand.
4. Know How to Use YouTube for your eStore
In the virtual world, YouTube is probably the most powerful platform when everyone wants to grab attention and go viral. YouTube users are increasing at a rapid pace which to you means more exposure to a set of a targeted set of audiences. Depending on your budget and strategy, you can either choose to create videos or contact YouTube Creators and have them promoting your online store’s link by posting it in the description box.
If you decide to create videos on your own, then remember to focus more on posting audience-centric content instead of product-centric. In addition to that, you can include videos addressing their concerns regarding topics related to your product.
Integrate your YouTube videos with your other social media accounts and also make them available on marketplaces such as Amazon.
5. Instagram Influencers
Instagram is a great place to connect with millennials, a generation that constitutes a majority of your potential customers. With a niche-specific Instagram page, you can easily connect with customers interested in a particular type of product or service. So, if you are worried about how to drive traffic to your online store, then this could be a game-changer for your business.
Although your options may seem limited at first and you may find yourself pondering about how to drive traffic to your online store using Instagram, things will gradually become clearer. There are many ways in which you can drive traffic to your online store via Instagram. You could do this by building or purchasing a niche-specific Instagram profile, or by funding influencers to promote your products and services. However, for better results, I strongly recommend that you find an Influencer who has a hold over your specific niche. The right influencer can help your business grow instantly.
Our Instagram marketing tips are here
- Use this platform to promote niche-specific products and services listed on your online store.
- Select the influencer based on their engagement rate, number of followers, budget requirements, and quality of their followers.
- If your budget is low, you can use micro-influencers. These are Influencers with significant but not massive followers but can connect you with a very specific targeted audience.
6. Explore Pinterest – The Underrated Platform
People always look for new ideas using Pinterest and if you can get a wee bit creative with your products or services, then it can help you drive a ton of traffic to your online store. Pinterest is a unique blend of a search engine and a social media platform. On the whole, it is a wonderful platform for you to get discovered by your customers. Pinners use this platform to decide what to buy and save pins to make a future purchase.
Like every social media platform, Pinterest has its own algorithm that works in a very different way. You can create or join boards, which are focused on something very specific like weight loss, or baking. To get more traction, consider creating your boards based on the top keywords and make sure that your mainboard leads to your website. Also, Pinterest hashtag isn’t like the ones on Instagram and Facebook. It just displays the pins sequentially based upon the time you uploaded it. Here, keywords are more important than hashtags.
7. Kick off your e-mail Campaign
Email is still the best form of marketing when it comes to driving traffic to your online store. You can send offers to your existing customers or add new ones by running lead generation campaigns. Once you have the email IDs, you need to start nurturing your leads with the right strategy.
So, no matter how archaic it sounds, but email is still one of the best ways to drive more sales. It helps you directly connect to your customers, bang on! You can then intimate them about your latest offers and promote your products or services. It is also cost-effective and quick.
To get the most out of your email campaigns, use CRMs that allow you to automatically customize your emails, as personalized communication always works better. Also, use trackers to track user behavior, and depending on that analysis, start shooting emails at the right time. The “right time” usually depends on the type of product or service that you wish to promote and your audience. However, by tracking user behavior you are doubly sure of drawing higher conversions. For instance, hobby products do best on weekends, but when you use the tracker you know the precise time when readers are opening their emails.
To make your email campaigns successful and to drive traffic to your online store, make it a point to make your emails more appealing. You can do this by using images and videos to make your emails more engaging. The second most important thing to do is to create segments of customers and treat them differently. The generalized treatment worked a decade ago, but now you need to nurture your customer relationships by sending them welcome emails, offering them exclusive gifts, promoting slow-moving products, and compelling them to take action.
Ask for customer feedback. Send them surveys, understand what they want from you. Also, communicate consistently and not once in a blue moon. This way your name will be registered in their memory and that works because most people tend to buy from places or people they are familiar with.
The key to success in the eCommerce landscape isn’t how many leads you generate, but rather how many qualified leads you can generate for your business. So, as you consider driving traffic to your online store with one or more of the above methods, make it a point to ask yourself about who needs your product or service. As I wrap up, I’d like you to ask yourself if you are targeting people based on their needs or just for the heck of numbers. If it is the latter, then you need to buckle up and focus on driving more qualified leads. These are leads that are most likely to convert and getting ten qualified leads could mean more business than having a thousand random leads.